Paid Ads Virtual Assistant
Ads need regular upkeep: search terms to review, creatives to upload, tracking to check and reports to compile. Small businesses and agencies often know what they want to run but lack the hours to look after it.
A paid ads virtual assistant does the routine work inside your accounts, while you or your strategist decide on budget and direction.
What your VA takes on
- Campaign setup: building campaigns from your brief for your approval.
- Search terms: reviewing reports and suggesting negative keywords.
- Creative admin: uploading ads, sizing images and tracking versions.
- Reporting: weekly spend, lead and cost-per-lead reports.
- Tracking checks: testing forms and flagging broken links.
- Lead follow-up: moving leads into your CRM and replying fast.
A typical week
- Daily: budget and disapproved ad check.
- Monday: weekly report.
- Tuesday: search term review.
- Thursday: creative updates.
- Month end: monthly summary.
Tools they work in
- Ad platforms: Google Ads, Meta Ads Manager, LinkedIn Ads, Microsoft Advertising
- Analytics: GA4, Looker Studio
- Follow-up: HubSpot, GoHighLevel
The bright line
You control the budget and billing. Your VA doesn't change spend limits or payment methods, and doesn't promise results. Give access through each platform's user roles, and never share your personal login.
Compare it with a local hire using our free virtual assistant cost calculator.
Signs it is time
- Reports take a whole day.
- Nobody reviews search terms.
- Leads sit in the ad platform.
- Your agency team has too much account admin.
What it costs
Flat monthly plans, one dedicated VA: Essentials $899/mo (20 hours a week), Executive $1,599/mo (full-time) and AI Manager $2,599/mo (full-time, AI-fluent). Worked out per hour from those published prices, that is about $10/hr, $9/hr and $15/hr all-in. Every plan includes a free shortlist of 2–3 vetted VAs in 72 hours, a $0 recruitment fee, payment only once your VA starts, month-to-month terms and a 30-day replacement. See pricing.
Support work suits Essentials at $899 a month. Someone who also builds automations may suit AI Manager at $2,599 a month.
Your first 30 days
- Week one: roles and report template.
- Week two: reporting.
- Week three: search terms and creative uploads.
- Week four: lead follow-up.
Related
- Marketing agency virtual assistant
- Social media virtual assistant
- Lead generation virtual assistant
- All industries we support
FAQ
Is this a media buyer? No. A VA supports the work. Strategy and big budget decisions stay with you or a specialist.
Can they run my campaigns alone? Simple ones may be fine later. Start with approval on every change.
Which platforms do you cover? Google, Meta, LinkedIn and Microsoft are the common ones.
Do you support agencies? Yes. See our marketing agency page.
What if the fit isn't right? Tell us within 30 days and we replace your VA at no cost, carrying the documented context over so you do not start from zero.
Get a free VA shortlist in 72 hours.
Tell us what you need. We send 2–3 hand-picked, vetted VAs to interview. $0 recruitment fee, and you pay nothing until your VA starts. Essentials $899/mo, Executive $1,599/mo, AI Manager $2,599/mo, month-to-month.