Lead Generation Virtual Assistant
Pipeline comes from consistency: researching the right accounts every week, finding the right contacts, writing to them, following up and logging every touch. Founders and salespeople know this, and still let it slide when the week gets busy.
A lead generation virtual assistant is a dedicated remote team member who does that work every week, to your ideal customer profile and your messaging, so your pipeline does not depend on your free time.
What your VA takes on
- Prospect research: finding accounts that match your ideal customer profile and the reasons to contact them now.
- List building and enrichment: contacts, roles and verified emails from your data tools, cleaned before upload.
- Outreach sequences: loading and running email sequences you approve, handling replies by your rules.
- LinkedIn admin: connection requests and messages from your templates, within LinkedIn's limits.
- CRM upkeep: every touch logged, stages updated, follow-ups scheduled.
- Reporting: weekly numbers: contacts added, replies, meetings booked.
A typical week
- Monday: research and list building for this week.
- Tuesday: enrichment and verification.
- Wednesday: sequence launch and reply handling.
- Thursday: LinkedIn activity and follow-ups.
- Friday: CRM clean-up and weekly report.
Tools they work in
- Data: Apollo, LinkedIn Sales Navigator, ZoomInfo, Hunter
- Outreach: Instantly, Lemlist, Outreach, HubSpot sequences
- CRM: HubSpot, Pipedrive, Salesforce, Close
The bright line
Your VA sends only messaging you approve, to lists built on your criteria, following the email and privacy rules that apply to your outreach. They do not buy lists or scrape platforms against their terms.
Signs it is time
- Prospecting happens only in quiet weeks.
- Your CRM does not show who was contacted.
- Sales calls are wasted on poor-fit leads.
- You know the target accounts but never get to them.
Lead management virtual assistant: what happens after the lead arrives
Finding names is only half of lead generation. Leads are often lost in the handover, when nobody replies quickly or the follow-up stops. A lead management virtual assistant looks after that stage.
| Stage | Your VA's job | Weekly number to watch |
|---|---|---|
| Research | Builds lists that match your ideal customer | Accounts added |
| Verification | Checks company, role and contact source | Bounce rate |
| Outreach | Loads approved sequences, handles replies | Replies |
| Qualification | Applies your criteria, books the call | Meetings booked |
| Follow-up | Keeps tasks dated and logs every touch | Leads with no next step |
Outreach rules by market
- US: CAN-SPAM for email, and TCPA rules for calls and texts.
- Canada: CASL generally needs consent before commercial email.
- Australia: the Spam Act and the Do Not Call Register.
- New Zealand: the Unsolicited Electronic Messages Act.
- Europe: GDPR and national e-privacy rules.
- UK: UK GDPR and PECR.
This is a summary and not legal advice. Your VA follows the policy you set. Our appointment setter and CRM virtual assistant pages cover the next steps.
Not sure it pays? Use our free virtual assistant cost calculator to compare a local hire with a flat monthly plan.
Lead generation VA for B2B and for local businesses
| B2B | Local business | |
|---|---|---|
| Where leads come from | Lists you define by industry, role and size | Website forms, calls, directories and referrals |
| What your VA does | Researches contacts, verifies emails, runs your outreach sequence, books meetings | Replies fast, qualifies, books jobs or consultations |
| What you measure | Meetings booked per week | Enquiries answered within the hour and booked |
What it costs
Flat monthly plans, one dedicated VA: Essentials $899/mo (20 hours a week), Executive $1,599/mo (full-time) and AI Manager $2,599/mo (full-time, AI-fluent). Worked out per hour from those published prices, that is about $10/hr, $9/hr and $15/hr all-in. Every plan includes a free shortlist of 2–3 vetted VAs in 72 hours, a $0 recruitment fee, payment only once your VA starts, month-to-month terms and a 30-day replacement. See pricing.
Most teams start on Essentials for research and lists; full-time Executive covers outreach and CRM too, and AI Manager adds AI-assisted research and personalisation workflows.
Your first 30 days
- Week one: ideal customer profile and messaging agreed.
- Week two: first lists built and checked.
- Week three: sequences live.
- Week four: weekly report and adjustments.
Related
- Appointment setter virtual assistant
- CRM virtual assistant
- GoHighLevel virtual assistant
- AI Manager virtual assistant
FAQ
Will a VA write our outreach copy? They draft from your examples for your approval; your offer and voice stay yours.
Do they book meetings? Yes, into your calendar by your rules. See our appointment setter page for phone-based setting.
Which tools do they use? Yours: Apollo, Sales Navigator, HubSpot and others.
Do they buy lists? No. Lists are built from your data tools to your criteria.
How many leads a week? It depends on your market and criteria; we agree a realistic weekly target in week one.
What if the fit isn't right? Tell us within 30 days and we replace your VA at no cost, carrying the documented context over so you do not start from zero.
What does a lead generation virtual assistant do? Builds and verifies lists, runs your outreach sequence, follows up, books meetings and keeps every lead logged in your CRM.
Get a free VA shortlist in 72 hours.
Tell us what you need. We send 2–3 hand-picked, vetted VAs to interview. $0 recruitment fee, and you pay nothing until your VA starts. Essentials $899/mo, Executive $1,599/mo, AI Manager $2,599/mo, month-to-month.